After entries are submitted, a panel of judges will begin a thorough judging process.

Jurors include members of the PRWeek Purpose Council, senior PR professionals from agency, corporate, nonprofit, and government teams. Judges will be chosen because of their professional and wide-ranging level of expertise in the area of purpose, communications and corporate reputation.

Any juror who has a potential conflict of interest, including, but not restricted to, working for an agency that submitted that campaign and/or being involved with any aspect of the project, will not be allowed to judge that entry.

All jurors will be required to sign a confidentiality agreement that bans them from disclosing information from entry submissions.

Judges do not discuss their individual scores with anyone – not even each other. As such, the winners are not known until Awards night itself. Only the highest-scoring entries will be awarded a winner. Note: This may mean that certain categories will not have a winner.